Now is the time for retail execution that is more precise than it’s ever been. Conventional retailers – and their suppliers – must alter their operations in an effort to compete with online retailing. This means providing more customer service, better ambiance and inventing new amenities to attract customers into the store.
We recently released a whitepaper with SmartBrief entitled Change in Store: Mobility’s Role in the New World of Retail Merchandising. In it, SmartBrief spoke with our CEO, Bob Bahramipour about:
- What causes are there for poor retail execution?
- How CPG companies can use in-store information to inform the supply chain
- Why the store environment, from parking lot to store shelves, influences shopper behavior significantly
- What the industry can do to increase transparency between brands, brokers and retailers and drive profits for all three
You can download the whitepaper by entering your information below!
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