Walking the Aisles: Back-to-School 2014 Trends

In White Paper by gigwalk


Back-to-School spending is projected to reach $74.9 billion this year, more than Valentine’s Day, Easter, and Mother’s Day combined, making it the second largest spending season of the year. With a shopping period that runs from July to September, it’s critical for brands and retailers to ensure in-store execution is flawless in order to make the most of this important retail opportunity.
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