Product recalls are a brand’s worst nightmare. Loss of market share, falling stock price, and damaged brand reputation are just some of the effects. For retailers and manufacturers, the follow-on …
Three Packaging Mistakes That Kill Sales
When it comes to sales at retail, packaging is the last chance you have to close the sale. In a crowded, chaotic consumer marketplace, the competition for consumer attention is …
Gigwalk & Gigwalkers Featured on Fox Business News
We were super excited when earlier this week Fox Business ran an in-depth segment on Gigwalk covering the implications of this new mobile workforce model for both workers and businesses. Jo …
From Data Wimp to Data Warrior in 4 Steps
When it comes to execution at retail, are you a data warrior? Or a data wimp? Data warriors know the war at retail will be won by those who can …
The smarts behind the smart phone
When it comes to consumer packaged goods execution at retail, it seems like everyone is thinking about mobile apps. With new reporting features and instant uploads from the field, smart …
Timing is Everything in Back to School Retail
The New York Times recently profiled a major trend – retailers are already starting to advertise back-to-school deals for the 2013-2014 school year. All this is with good reason; back-to-school shopping is …
Gigwalk CTO and Founder Matt Crampton on HuffPost Live’s Tech Game Changers
Matt was interviewed on HuffPost Live’s Tech Game Changers about Gigwalk, Gigwalkers, and the state of the job market. Click on the image below to watch the video!
Influence $12 Billion Dollars in Consumer Spending
What if you could influence $12 billion dollars in consumer spending with something as simple as an in-store promotion. According to the NRF, 41.4% of back to school shoppers are influenced by …
Pencils, Books and… Shampoo?
Back to school is usually dominated by school supplies, apparel, and shoes. However, even industries not usually associated with back to school can benefit from the second biggest spending season …
Who is Doing the Work on Gigwalk?
A couple of weeks ago, Fox in Atlanta featured Gigwalker John F., who took them around while he did a couple of Gigs. You can watch the video here. If …